Reda Amalou graduated as an architect from the East London University. In 1997, he founded AW2 architecture workshop in Paris. Today his agency enjoys worldwide acclaim. His designs regularly feature in the international press. The agency has notably won titles such as “Best Hotel Design Travel and Leisure”, “Best Hotel MIPIM Award”, “Green Good Design”, “Chicago Museum of Architecture Award”…
在創辦AW2過程中，Reda Amalou意識到建筑、室內以及家具設計式相通的。這讓他自然而然的創建了獨立設計品牌。過去的履歷讓他意識到產品與空間的設計應該相互呼應，因此直接推出組合產品，其靈感來自于二十世紀當代美學，力求呈現優雅與隨性并存的視覺效果。為了保證家居品質，Reda Amalou采用極佳的面料、皮革、銅質材質與珍貴的木材。好的設計從不缺關注，Reda Amalou 還與Veronese, Baguès Paris與 Baccarat合作，這次重點推薦的產品中，有Roche Bobois合作的產品。
With AW2, Reda Amalou has always conceived architecture, and interiors as well as furniture designs. This has naturally led him to create his own brand, Reda Amalou Design, launching a portfolio of product and furniture design. The collections are a perfect echo of the architectural work of Reda Amalou. Inspired by the aesthetics of the 20th century, he designs each piece with a concern for the balance between elegance, sobriety, and visual identity. All the materials used are noble, textured and alive such as leather, bronze and precious woods. Reda Amalou also collaborates with luxury and design houses such as Veronese, Baguès Paris, Roche Bobois and Baccarat, with whom he regularly produces pieces and unique collections.
受到1950的現代亞洲設計學影響，Reda Amalou推出了新系列link、BOX、DOT以及PEBBLES，元素設計、鵝卵石、線形邊框等等組合成長椅、桌子、腳墊和裝飾配件。
而這次的最新設計是與Roche Bobois合作的餐桌，多邊形的實木拼接成餐桌，簡潔大方，讓人倍感舒適。
Inspired by 1950s modernism coupled with Asian influences, Reda Amalou Design’s new collections: link, BOX, DOT and PEBBLES consist of benches, tables, ottomans and decorative accessories.
各種形式的作品以不同的漆器色彩呈現出多樣的美感。青銅的金屬、雞蛋殼的觸感、金葉子急客套的裝飾，讓產品展示形式純粹而又精致。
The creations in their various forms are available in different lacquer colours for a diverse aesthetic. These pieces feature pure and noble materials such as silvered bronze, egg shell, gold leaf, as well as American walnut, giving the collections a refined and elegant finish.
Reda Amalou設計師說:”我希望我的設計是讓人們自然而然地想擁有它。”
“Allowing freedom, and letting people take ownership of the object, is the most important.”
